The Jatara of Paidimamba of Vizianagaram Jatara is a popular religio-social festival with elements of a carnival and spectacular celebration. The Jatara of Paidimamba, the Village Goddess of Vizianagaram, is an age-old celebration which has its origin around 1757. The name Paidimamba connotes the mother of gold, the goddess of riches. She is considered to be the protecting deity of the area by popular belief. The festival is a cultural manifestation of collective experience. It reflects shared meanings, shared ethos and a shared belief which contribute to meaningful social existence. https://www.boloji.com/articles/50328/the-jatara-of-paidimamba-of-vizianagaram